What is Black Bean Media?
Black Bean Media specializes in developing customized programmatic advertising strategies that deliver measurable outcomes for businesses. The company provides a comprehensive suite of services designed to address specific client needs in the digital advertising ecosystem.
Led by Michael Feeley with over 25 years of industry experience, the agency leverages deep expertise in partnering with major platforms and publishers to enhance campaign performance and revenue generation. Services include strategic planning for demand-side and supply-side platforms, supply chain optimization, partner procurement, and ongoing campaign management to achieve concrete conversion goals.
Features
- DSP/SSP Strategy: Customized product and feature set planning for demand-side and supply-side platforms
- Supply Chain Analysis: In-depth examination and strategic optimization of advertising supply chains
- Partner Procurement: Assistance in securing partnerships with SSPs, DSPs, and publishers
- Campaign Management: Hands-on programmatic campaign oversight to meet specific conversion goals
- AdTech Consultancy: Expert guidance on advertising technology implementation and optimization
Use Cases
- Struggling to onboard with major advertising platforms like Criteo
- Needing to isolate exclusive traffic sources to improve campaign KPIs
- Wanting to connect buy-side platforms directly to target publishers
- Building differentiated AMP/SSP hybrid platforms
- Improving underperforming campaigns across multiple DSPs
- Preventing platform disconnection by enhancing performance and traffic differentiation
- Identifying and resolving traffic duplication issues across multiple SSPs
