What is Affinity CRM?
Affinity CRM is a purpose-built private capital platform that enables firms to identify and secure the right investment opportunities. It enhances decision-making across the firm with data-driven insights and AI.
The platform helps users focus on finding and winning high-quality deals, using comprehensive relationship intelligence data. Affinity CRM streamlines deal management processes, allowing for quicker, more confident investment decisions and integrating network and deal data across an organization's technology stack.
Features
- Activity Capture: Automatically captures and stores all current and historical activity.
- Relationship Intelligence: Quantifies relationship strength based on recency and frequency of interactions.
- Data Enrichment: Enriches profiles with verified data from Crunchbase, Dealroom, and Pitchbook.
- Analytics & Reporting: Analyze deal, relationship, and interaction data to uncover insights.
- Integrations: Integrate proprietary network and deal data across your entire tech stack.
Use Cases
- Deal sourcing and management
- Portfolio support and management
- Investor relations and fundraising
- Identifying investment opportunities
- Making data-driven investment decisions
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