What is AB Tasty?
AB Tasty provides a comprehensive AI-powered platform for digital experience optimization, enabling businesses to test, personalize, and enhance their digital properties. The platform combines web experimentation, feature experimentation, personalization, and recommendations into a unified solution that helps organizations drive conversions and improve customer engagement.
With AI capabilities including the EVI agent for data-driven insights and EmotionsAI for emotional targeting, AB Tasty helps businesses make evidence-based decisions. The platform supports A/B testing, multivariate testing, feature flag management, and real-time personalization across websites, mobile apps, and other digital channels, allowing teams to optimize experiences while minimizing risk through progressive rollouts and automatic rollbacks.
Features
- AI Agent EVI: Evidence-based marketing agent that turns complex data into actionable strategies
- EmotionsAI: AI-powered emotional targeting for personalized experiences
- Web Experimentation: Advanced A/B testing with WYSIWYG editor and statistical engines
- Feature Experimentation: Multi-channel testing with progressive rollouts and automatic rollbacks
- Personalization: Real-time experience customization with advanced segmentation
- Recommendations: AI-driven product suggestions to boost cart value and discovery
- Rollouts: Risk-managed feature releases with KPI-triggered rollbacks
- AdaptiveCX: Real-time predictive AI for anonymous visitor personalization
Use Cases
- A/B testing website variations to improve conversion rates
- Personalizing customer experiences based on emotional needs and engagement
- Testing new mobile app features before full release
- Implementing progressive feature rollouts with automatic rollback capabilities
- Boosting e-commerce revenue through AI-powered product recommendations
- Optimizing user journeys across multiple digital channels
- Creating targeted campaigns for specific customer segments
- Analyzing complex data to develop evidence-based marketing strategies
FAQs
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What is the EVI AI agent and how does it work?
EVI is an evidence-based marketing agent that analyzes complex data to provide clear, actionable strategies for digital optimization, helping teams understand what works and what to do next. -
How does EmotionsAI enhance personalization?
EmotionsAI uses AI to understand and target emotional needs, enabling more sophisticated segmentation and personalized experiences based on user engagement and emotional responses. -
What types of testing does AB Tasty support?
The platform supports A/B/n testing, multivariate testing, split URL testing, feature experimentation, and predictive testing across websites and mobile applications. -
How does AB Tasty handle feature rollouts?
AB Tasty enables progressive feature deployment with automatic KPI-triggered rollbacks to minimize risk when releasing new features to users. -
What industries does AB Tasty serve?
The platform serves various industries including e-commerce, fashion, beauty, travel, financial services, home furnishings, and media.
