What is UserX?
UserX is a comprehensive UX analytics platform designed specifically for mobile app teams seeking growth-oriented insights. The platform offers a suite of tools including session recordings, heatmaps, conversion funnels, and crash replays to help businesses understand user behavior and optimize app performance.
The solution enables teams to analyze customer journeys, identify drop-off points in conversion funnels, and trace user churn paths. By visualizing user interactions through session recordings and touch heatmaps, teams can quickly identify interface and technical errors that may be impacting conversions and revenue.
Features
- Session Recordings: Observe how users interact with the app and understand why their actions may not meet expectations
- Heatmaps: Visualize all user interactions on each application screen to identify appealing and overlooked interface elements
- Conversion Funnels: Determine at which stage of the application funnel users are dropping off and identify reasons for churn
- Crash Replays: Session recordings of application crashes allow identification and reproduction of technical errors
- User Flows: See where users come from on each screen of the app and their subsequent destinations
- Drop-off Flows: Identify which actions users take after leaving the conversion funnel to find exact problems in user scenarios
Use Cases
- Improving user experience in mobile applications
- Increasing conversion rates in app purchase funnels
- Identifying and fixing technical bugs through crash analysis
- Understanding user behavior patterns in new app features
- Optimizing app interface based on user interaction data
- Analyzing customer journeys from first visit through conversion
FAQs
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How does UserX protect user data during session recordings?
UserX uses built-in encryption methods in the SDK that are hardcoded and cannot be changed remotely. Data encryption occurs directly on the user's device before being transferred to the server, and data comes to the server in an anonymized form without the possibility of recovery. -
What is the performance impact of using UserX on mobile apps?
UserX has a minimal performance impact with consumption of SDK resources not exceeding 5% at peak times, and it can drop to 0%. The platform uses a special data collection algorithm that minimizes additional load when recording video. -
How much data does UserX typically use per session?
The average size of a session lasting 10-15 minutes is 1 MB. UserX only saves moments in the video when the image on the screen changes, and picture resolution is intentionally reduced to save user traffic.
