What is StatSocial?
StatSocial is a people-based intelligence platform that combines proprietary Identity and Knowledge Graphs to provide actionable audience insights. Its PeopleGraph connects social profiles to verified individuals enriched with demographic and household data. The KnowledgeGraph uses AI to analyze 300k+ behavioral signals, predicting affinities, intent, and influence.
Marketers, data teams, and researchers use StatSocial for influencer discovery and validation, consumer and audience intelligence, cross-channel data activation, and AI model enrichment. The platform integrates with major data warehouses, DSPs, CRM, and marketing platforms via API, cloud shares, or file delivery.
Features
- PeopleGraph: Patented multi-source Identity Graph connecting social profiles to verified individuals with demographic and household data.
- KnowledgeGraph: AI engine analyzing 300k+ behavioral signals to predict affinities, intent, and influence.
- Behavioral Intelligence: Insights on creators, brands, and passions any audience follows.
- Influencer Attribution: Connect organic exposure to sales lift, ROI, and brand impact.
- Cross-Platform Data Integration: Activate audience signals across programmatic, social, CTV, and mobile.
Use Cases
- Influencer discovery and validation based on real audience data.
- Consumer and B2B audience intelligence for marketing strategy.
- Measuring sales lift and ROI from influencer and organic social campaigns.
- Enriching AI models with identity-resolved social signals.
- Building custom audience segments for targeted media buying.
FAQs
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What is the difference between PeopleGraph and KnowledgeGraph?
PeopleGraph is a patented multi-source Identity Graph that connects social profiles to verified individuals with demographic and household data. KnowledgeGraph is an AI engine that analyzes social profiles across 300k+ behavioral signals to predict affinities, intent, and influence. -
Can StatSocial measure ROI from influencer campaigns?
Yes, StatSocial connects organic exposure from influencer campaigns to sales lift, ROI, and brand impact, allowing you to attribute sales directly to creator activities. -
How does StatSocial integrate with existing marketing tools?
StatSocial integrates via API, cloud shares, or secure file delivery with data warehouses, DSPs, social listening tools, CRM, CDP, and clean rooms. -
What types of data does StatSocial provide?
StatSocial provides cross-platform social signals, demographic data, household data, purchase behavior, and AI-driven behavioral attributes from 300k+ signals.
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