What is Sprig?
Sprig is a product experience insights platform that helps companies understand user behavior and improve their products. It leverages AI to analyze data from various sources, including surveys, feedback, replays, and heatmaps.
Sprig provides solutions for user research, design, product management, marketing, and engineering teams. The platform surfaces actionable product recommendations, enabling faster decision-making and optimization of user experiences.
Features
- Surveys: Capture targeted user insights directly within your product.
- Feedback: Collect continuous user feedback at scale.
- Replays: Trigger and record targeted session clips.
- Heatmaps: Visualize user behavior within your product at scale.
- AI Recommendations: Generate actionable product solutions.
- AI Explorer: Generate holistic AI insights across your entire product.
- AI Analysis: Automates the analysis of user feedback and behavior data.
- AI Study Creator: Simplifies the creation of user studies.
- Integrations: Connects with popular tools for task management, roadmapping, and collaboration.
- Dashboards: Offer data about product
Use Cases
- Continuously optimize product and website experiences.
- Surface and solve user pain points.
- Improve conversion rates.
- Save engineering time and resources.
- Validate designs with user feedback.
- Prioritize product roadmap based on user input.
- Release new features with confidence.
- Identify and address UX friction points.
- Understand causes of customer churn.
FAQs
-
What is an MUU (monthly unique user)?
MUUs represent the number of unique visitors who interacted with your application within a calendar month. MUUs are what powers Sprig Enterprise plan’s advanced study targeting capabilities. -
How is an MUU different from an MAU (monthly active user)?
Generally, one MAU is equal to one MUU. However, these numbers can differ if you do not install the Sprig SDK across your whole application/website or if you have a large volume of anonymous traffic that can’t be deduplicated. -
How can I estimate how many MUUs I need?
To approximate how many MUUs you'll need in your Sprig plan, you can use your monthly active user (MAU) count from your product analytics tool as a starting point. -
How is an MUU (monthly unique user) different from a page view?
An MUU represents a unique visitor who interacted with your application within a calendar month, while a page view represents every page load in your application that is detected by a platform’s code snippet. On average, 1 MUU is equal to 1,200 annual page views. When comparing platforms, note that MUU-based pricing often results in a more affordable price point than page view-based pricing. -
What resources are available to help optimize my use of Sprig?
In addition to our product documentation and Template Gallery, Sprig also offers video tutorials and expert-made guides to help you make the most of the platform. Enterprise customers also receive 1:1 onboarding and customer success support.
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