What is ShelfWatch?
ShelfWatch is a cutting-edge computer vision solution designed to optimize retail execution for CPG and retail brands. It analyzes images of retail shelf displays, generating actionable insights in real-time, enabling data-driven decisions.
The platform provides comprehensive visibility into in-store activities, facilitating immediate corrective actions and enhancing overall retail performance. ShelfWatch seamlessly integrates with existing retail solutions such as SFA, Merchandising, and CRM systems.
Features
- Customized KPIs: Track brand visibility with KPIs based on the 5Ps of Brand Growth (Product, Placement, Pricing, Promotion, and Proposition).
- Perfect Store Scorecard: Evaluate compliance, field rep performance, and retail partnerships.
- Actionable Insights: Identify gaps in perfect store programs and formulate data-backed strategies.
- Seamless Integration: Integrates with existing retail solutions (SFA, Merchandising, CRM).
- Real-time Analysis: Generates KPI insights from a single image in real-time.
- High Accuracy: Achieves up to 98% accuracy in SKU recognition.
Use Cases
- Digitized Store Audits
- Promotion and Pricing Compliance
- Planogram Compliance
- Tracking brand visibility
- Measuring Share of Shelf (SOS)
- Assessing On-Shelf Availability (OSA)
- Monitoring new product launches
- Evaluating field rep performance
