What is SerpWatch?

SerpWatch is an advanced rank tracking solution tailored for marketing professionals and agencies seeking to monitor and enhance their SEO performance. It offers a robust platform for tracking keyword positions across various search engines, devices, and geographic locations. The tool is designed to simplify the complexities of Search Engine Results Pages (SERPs) through an intuitive user interface and provides users with frequent, fast, and accurate SEO data.

With its Search Intelligence Hub, SerpWatch unifies diverse SEO variables, enabling users to understand ranking changes and website traffic more effectively. It integrates with Google Analytics to offer detailed insights and features revenue reporting based on keyword position and CPC value. Additionally, SerpWatch provides historical SERP feature data, competitor rank tracking, and customizable notifications for important keyword movements and Google algorithm updates, streamlining the SEO monitoring process for its users.

Features

Customizable Notifications: Set up rule-based notifications for important keyword changes delivered via Slack and email.
Zapier Integration: Automate actions triggered by keyword ranking movements through integration with over 1500 apps.
Google Analytics Integration: Access a clear view of total organic website search traffic and Google Analytics data filtered for ranking pages.
Revenue Reports: Estimate potential revenue based on keyword search positions and their cost per click (CPC) value.
Historical SERP Feature Tracking: Provides historical data on SERP feature appearances for keywords, accurate to the hour.
Google Algorithm Update Analysis: Analyze the impact of Google algorithm updates within ranking, traffic, and revenue graphs.
Competitor Rank Tracking: Monitor the top 10 SERP competitors for your keywords at no extra cost.
Multi-Dimensional Tracking: Track keywords across multiple geographies, devices (mobile vs. desktop), and search engines (Google, Bing) within a single project.
Client Space & White Labeling: Provide clients with a branded portal experience, including customizable logos, colors, and automated reports.
Variable Check Frequency: Choose how often keyword rankings are checked, from hourly to monthly, depending on the plan.

Use Cases

Monitoring SEO campaign performance for businesses and agency clients.
Tracking keyword rankings across different search engines, geographic locations, and devices.
Analyzing the impact of Google algorithm updates on website search rankings and traffic.
Identifying and tracking appearances in Google SERP features like Answer Box or image packs.
Monitoring competitor keyword rankings to refine and inform SEO strategy.
Generating and automating SEO progress reports, including revenue impact, for clients or internal stakeholders.
Automating SEO-related tasks and alerts based on significant keyword ranking changes.
Managing multiple client SEO projects efficiently through a centralized, white-labeled dashboard.

FAQs

What is a rank tracker?

A rank tracker is an SEO tool that allows marketing professionals and agencies to monitor the performance of their SEO strategy by analyzing the movements of keywords in search engine results pages.
How long does it take to set up an account?

Setting up your account with SerpWatch is quick and easy. As soon as you register your SerpWatch account, you can upload your keywords, customize tracking settings, and start monitoring your rankings.
What kind of support does SerpWatch offer?

SerpWatch offers multi-channel customer support. You can reach them at any time via live chat, fill out the contact form on their website, or send them an email. They also provide a large Knowledge Base with step-by-step guides and a list of frequently asked questions.
Does my keyword check counter reset every month?

The available amount of keyword checks resets each month for the duration of your annual subscription. In case you don’t spend all available monthly keyword checks, they are not automatically transferred to your next month’s balance.
What happens to my keyword data when my subscription ends?

If your SerpWatch subscription ends, your plan won’t be automatically renewed, rank tracking data updates will stop, and you will no longer have access to it. However, all historical data is saved and you will be able to access it if you decide to renew your subscription. If you cancel your subscription before it expires, you will still have access to your historical data and tracking updates until the end of your grace period.