What is Prepr?
Prepr is a headless content management system designed for lead generation and commerce. Unlike traditional CMS platforms that focus solely on publishing, Prepr enables teams to create adaptive, personalized experiences that respond to visitor intent. It integrates content management, analytics, and experimentation tools to help digital leaders, marketers, and developers deliver the right message to every visitor without added complexity. With AI-assisted editing, visual page building, and martech integrations, Prepr streamlines content optimization and ensures websites perform better. The platform is recognized as a G2 Leader and is trusted by agencies like iO, Delaware, and DEPT®.
Features
- AI-Assisted Content Editing: Use AI to generate, optimize, and manage content suggestions within the editor.
- Adaptive Personalization: Deliver personalized website experiences based on visitor behavior, CRM data, and analytics signals.
- A/B Split Testing: Run experiments on content variations to identify high-performing versions and improve conversion rates.
- Visual Editor: Build and edit pages with a drag-and-drop interface without developer dependency.
- Martech Integrations: Connect with HubSpot, Salesforce, Algolia, Shopify, and other tools to unify data and shape experiences.
- Multi-Site Support: Manage multiple websites from a single Prepr instance with shared models and content.
- Content Workflows: Implement Kanban boards, custom workflows, scheduled publishing, and role-based access for streamlined collaboration.
- Global CDN & Asset Optimization: Deliver content and assets globally with fast CDN, automatic image optimization, and video transcoding.
Use Cases
- Increase conversion rates on e-commerce websites by showing personalized product recommendations.
- Generate higher-quality leads for B2B sites by adapting content to visitor segments.
- Run A/B tests on landing pages to optimize marketing campaign performance.
- Manage multiple brand websites from a single CMS while maintaining consistent branding.
- Deliver localized content for global audiences with translation workflows and multi-locale support.
- Future-proof martech stacks by integrating content with CRM and analytics tools.
FAQs
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What is the difference between Community and Flex plans?
Community is free with limited content items (200) and features, ideal for personal projects. Flex ($299/month billed annually) includes 50K content items, unlimited models, A/B testing, adaptive content, and more. Enterprise offers custom limits and dedicated support. -
Does the Community plan include personalization?
Community plan includes trial access to personalization, A/B testing, and recommendations, but with limited usage (e.g., 10,000 customer events). Full adaptive content features require Flex or Enterprise. -
Is my data private and safe?
Yes, Prepr offers EU-only data hosting, ISO-certified infrastructure, GDPR compliance, encryption in transit, and role-based access controls. -
Can I switch plans later?
Yes, you can upgrade from Community to Flex or Enterprise at any time. Downgrades are also possible.
