What is Jacquard?
Jacquard is a platform designed to generate and optimize brand messaging. It leverages AI to create a high volume of brand-safe message variants and can personalize marketing communications.
The technology integrates with existing marketing stacks through API and webhooks. Jacquard's team of computational linguists tailor the platform's AI models to fit specific brands with over 50 customizable settings and ensures compliance with regional and language standards.
Features
- Generation Engine: Generates messaging with unlimited creativity and ultimate control, using a unique content tree tailored to each brand.
- Performance Prediction Engine: Curates generated output to deliver messaging that's proven to engage, fine-tuned with billions of data points.
- Optimisation Engine: Improves campaign messaging performance in real time using A/B/n testing and adjusts copy based on audience response.
- Personalisation Engine: Creates personalised messaging experiences by using product catalogue and customer profile data.
- Real-time API & data ingestion: Integrates directly into your existing tech stack. Enables continuous data exchange.
Use Cases
- Scaling brand messaging across multiple channels
- Personalizing customer communications
- Optimizing marketing campaigns in real-time
- A/B testing different message variants
- Ensuring brand consistency in all communications
