What is IntraSpeak?
IntraSpeak offers a way to understand public opinion directly from online conversations and text sources. It analyzes millions of posts, reviews, or custom text data like interviews and transcripts to identify frequently occurring key phrases and prominent viewpoints on any given topic. This approach bypasses traditional polling methods, capturing authentic opinions expressed in natural language. The technology dynamically identifies important phrases, even with variations in wording, to quantify public sentiment effectively.
The platform provides insights applicable to various fields, including customer discovery, community engagement, clinical trial feedback monitoring, and brand management for influencers. It allows users to leverage existing web content or use their own data sources. Insights can be delivered through continuously updated dashboards, tracking shifts in public opinion over different timeframes (daily, weekly, monthly, annually). This method provides a deeper understanding than keyword sentiment analysis by autonomously discovering and grouping significant statements.
Features
- Public Opinion Extraction: Analyzes millions of posts to identify key phrases and prominent opinions directly from free-form text.
- Dynamic Phrase Identification: Autonomously identifies important phrases and their variations without predefined keywords.
- Data Source Flexibility: Processes data from social media, reviews, or custom sources like interviews and transcripts.
- Continuous Monitoring: Offers real-time, updated dashboards tracking sentiment changes over time (daily, weekly, monthly, annual).
- Verbiage Flexibility Algorithm: Groups different versions of closely-related phrases to accurately capture opinion strength.
- Advanced Text Processing: Includes noise removal (hashtags, links), stopword removal, and data normalization.
Use Cases
- Understanding customer wants and needs for product development.
- Connecting with local residents to strengthen community engagement.
- Monitoring reported side effects and anecdotal evidence in clinical trials.
- Tapping into brand perceptions and identifying content ideas for influencers.
- Tracking shifts in public opinion for market research.
- Analyzing feedback from call transcripts or interviews.
