What is inPowered AI?
inPowered AI is a platform designed to enhance media outcomes for agencies and brands operating within Demand-Side Platform (DSP) and Native Advertising channels. It leverages artificial intelligence trained on extensive proprietary post-click engagement data accumulated over several years. This AI capability focuses on maximizing Key Performance Indicators (KPIs) such as traffic, engagement, leads, conversions, or Return on Ad Spend (ROAS).
The platform employs AI to generate numerous creative variations predicted to achieve desired outcomes, allowing teams to review and approve variants before launch. Furthermore, inPowered AI deploys custom bidding models tailored for each campaign within the user's DSP. These models are trained on impression-level data and the platform's engagement data to optimize media efficiency. The AI also predicts which specific ad impressions are most likely to result in the desired user action, reducing reliance on traditional audience targeting methods, particularly relevant as third-party cookies phase out.
Features
- AI-Generated Creatives: Automatically generates Native creative variations predicted to maximize specific KPIs.
- Custom AI Bidding Models: Deploys unique bidding models trained on impression-level and engagement data within your DSP.
- KPI Optimization: Select desired outcomes (traffic, engagement, leads, conversions, ROAS) for targeted AI optimization.
- Impression-Level Prediction: AI predicts which impressions will lead to desired outcomes, reducing reliance on audience targeting.
- Post-Click Data Analysis: Trained on over 9 years of proprietary post-click engagement data.
Use Cases
- Boosting Native Advertising campaign performance.
- Maximizing media efficiency in DSP channels.
- Improving specific KPIs like ROAS, conversions, leads, or engagement.
- Generating high-performing ad creative variations.
- Optimizing ad spend programmatically.
- Future-proofing campaigns against third-party cookie deprecation.
