What is HEYR?
HEYR is an innovative mental fitness platform designed to support personal growth through AI-driven insights. The app integrates Cognitive Behavioural Therapy (CBT) and psychological techniques into its AI system, providing users with expert guidance to navigate over 30 lifestyle challenges. Users can access a curated library of 100+ handpicked videos while tracking their mental fitness progress in real-time.
The platform emphasizes cultural sensitivity and inclusivity, focusing on breaking down multicultural barriers and stigma related to self-expression. HEYR rewards users with points for regular check-ins, which can be redeemed for exclusive rewards from partner brands in wellness, fashion, self-care, and experiences. The app targets Gen Z audiences by embedding itself into lifestyle trends through events, rewards, and cultural campaigns.
Features
- AI-Powered CBT Integration: Uses Cognitive Behavioural Therapy and psychological techniques for mental health support
- Video Content Library: Provides instant access to 100+ handpicked videos covering 30+ lifestyle challenges
- Progress Tracking: Enables users to monitor their mental fitness development over time
- Reward System: Allows users to earn points through check-ins for exclusive brand rewards
- Cultural Sensitivity: Focuses on breaking down multicultural barriers and stigma around self-expression
Use Cases
- Managing stress and anxiety through structured mental fitness routines
- Learning coping mechanisms for various lifestyle challenges
- Earning rewards while improving mental wellbeing
- Accessing culturally sensitive mental health resources
- Tracking personal growth and mental fitness progress
