What is Dealer.com?
Dealer.com offers a suite of AI-enhanced digital marketing solutions specifically designed for automotive dealerships to improve online visibility, customer engagement, and sales conversion. The platform leverages artificial intelligence and automation to deliver personalized website experiences, data-driven advertising campaigns, and comprehensive managed services that help dealerships attract more qualified leads and increase profitability.
The solution integrates with Cox Automotive's ecosystem to provide exclusive data insights and retailing capabilities, enabling dealerships to offer seamless digital shopping experiences. Through AI-powered tools for SEO optimization, content personalization, and performance analytics, Dealer.com helps automotive businesses stay competitive in the evolving digital landscape by turning consumer intent into measurable results.
Features
- Personalized Websites: AI-driven website personalization based on customer data to increase engagement and lead submission
- Precision Advertising: Data-backed advertising across display, search, video, and social media platforms using AI targeting
- Marketing Services: Managed services including website management, SEO, content creation, and social media reputation management
- Digital Retailing: Integration with Cox Automotive's retail solutions for seamless online purchasing experiences
- Analytics Platform: nVision digital analytics with over 180 KPIs to track marketing performance and drive strategy
Use Cases
- Automotive dealerships looking to improve online visibility and search rankings
- Dealerships needing personalized website experiences to increase customer engagement
- Automotive businesses wanting data-driven advertising campaigns to reach in-market shoppers
- Dealers seeking managed digital marketing services to optimize their online presence
- Automotive retailers implementing digital retailing solutions for online vehicle purchasing
FAQs
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What types of dealerships can benefit from Dealer.com solutions?
Dealer.com serves automotive dealerships of various sizes looking to improve their digital marketing, website performance, advertising effectiveness, and online sales capabilities through AI-powered tools and managed services. -
How does Dealer.com integrate with other Cox Automotive products?
Dealer.com integrates with Cox Automotive's ecosystem including Autotrader, Kelley Blue Book, and other retail solutions to provide comprehensive data insights, digital retailing capabilities, and streamlined operations for dealerships. -
What support and training resources are available for Dealer.com users?
Dealer.com provides a Help Center with knowledge articles, case submission, training resources, new user onboarding, and upcoming webinars to help clients maximize their use of the platform.
