What is Boolean Maths?
Boolean Maths is a marketing attribution platform designed to help eCommerce brands optimize their marketing efforts. It provides tools to track customer journeys accurately, even with challenges like 7-day cookie expirations, iOS14 impacts, and ad blockers.
By leveraging first-party data and AI-powered algorithms, Boolean Maths enables businesses to gain a clearer understanding of their marketing performance, improve ad campaign targeting, and make data-driven decisions for sustainable growth. The platform offers features such as plug-and-play pixel setup, ad campaign optimization, and custom ML models that can be integrated with offline channels, CRM data, and other sources.
Features
- Plug and Play Pixel Setup: Easily set up first-party tracking to monitor customer journeys across all traffic sources.
- Optimise Ad Campaigns: Improves ad campaign effectiveness with accurate customer journey tracking.
- Custom ML Models: Integrates various data sources and utilizes AI to generate market simulations.
- First Part Tracker: Accurately track customer journeys.
- Conversion APIs: Self serve setup for Conversion APIs
Use Cases
- Optimizing ad spend based on accurate performance data.
- Improving retargeting audience accuracy despite cookie limitations.
- Understanding the impact of marketing efforts across various channels.
- Integrating online and offline data for a holistic view of marketing performance.
- Generating market simulations to forecast the impact of budget changes.
FAQs
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Why do you need Boolean Maths?
Because 7-day cookie expiration, IOS14 impact and Ad blocking users; stops your browser pixel from getting accurate data, wastes so much of your money and your budget allocation is based on wrong data. -
What is the trial period for Boolean Maths?
Boolean Maths offers a free 4-week trial period. -
Is a credit card required for the free trial?
No, a credit card is not required for the free trial.
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