What is Berman and Company?
Berman and Company is a public relations firm that adopts an offensive approach to issue advocacy, focusing on changing or starting debates rather than playing defense. The firm develops and executes wide-scale campaigns designed to put clients on offense, avoiding one-off tactics in favor of a holistic strategy that drives long-term outcomes. Their services encompass digital and social strategy, grassroots advocacy, media relations, government affairs, web design, video production, crisis management, advertising, public service announcements, and media training.
The firm serves a diverse clientele, including Fortune 50 companies, CEOs, high net-worth individuals, tech leaders, trade associations, and nonprofit organizations, while prioritizing discretion and privacy. Berman and Company blends aggressive, creative thinking with functional expertise from professionals in media, design, research, and government relations to achieve extraordinary results, as evidenced by metrics like media hits, video productions, and digital ad impressions.
Features
- Holistic Advocacy: Offers a comprehensive approach to issue advocacy with long-term impact
- Digital & Social Strategy: Develops and executes wide-scale campaigns using digital tools
- Media Relations: Manages media hits and op-ed placements for client messaging
- Crisis Management: Provides services for crisis avoidance and management
- Video Production: Produces videos and generates online video views
- Web Design: Builds websites to support advocacy efforts
- Grassroots Advocacy: Engages in grassroots campaigns to influence public opinion
- Government Affairs: Handles interactions with government entities for policy impact
- Advertising: Creates and places digital ads with high impression counts
- Media Training: Trains clients for effective media engagement
Use Cases
- Launching offensive PR campaigns to change public debates
- Managing crisis situations for corporate or organizational clients
- Producing videos and digital content for advocacy purposes
- Designing websites to support issue-based messaging
- Placing op-eds and securing media coverage for clients
- Running grassroots advocacy campaigns to mobilize support
- Engaging in government affairs to influence policy decisions
- Creating public service announcements for nonprofit organizations
- Training executives for media interviews and public appearances
- Developing digital advertising strategies to reach target audiences
