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What is Web Analytics by Acalytica?
Web Analytics by Acalytica provides site owners with advanced yet user-friendly tools to track website visitors' behavior in a privacy-respecting manner. Compliant with GDPR, CCPA, and PECR regulations, it delivers live analytics, visitor journeys, and anonymized session replays without sacrificing user privacy. The platform supports real-time data monitoring, heatmap generation by device type, and flexible data export options, allowing organizations to gain actionable insights while staying compliant.
Easy integration and a range of features such as goals tracking, team collaboration, and custom parameter linking make this tool suitable for businesses of all sizes. Frequent email reports and extended data retention periods ensure users have up-to-date, accessible performance metrics to inform decision making and website optimization strategies.
Features
- Privacy-Compliant Analytics: GDPR, CCPA, and PECR adherence ensures visitor data privacy.
- Anonymized Session Tracking: Tracks and replays user sessions without collecting personal data.
- Real-Time Data: Provides up-to-the-minute analytics on website usage and behavior.
- Heatmaps: Visualizes user clicks and engagement for desktops, tablets, and mobile devices.
- Goals Tracking: Enables custom analytics goals for monitoring conversions and key events.
- Teams Access: Allows team collaboration with shared analytics access.
- Flexible Data Export: Exports analytics data to CSV, JSON, or PDF formats.
- Automated Email Reports: Sends regular website analytics summaries to users.
- Custom Parameters: Integrates website variables dynamically into visitor tracking.
- Easy Integration: Simple copy-and-paste code for quick website setup.
Use Cases
- Tracking anonymous visitor behavior for privacy-focused businesses.
- Analyzing user journeys to improve website conversions.
- Visualizing user engagement with device-specific heatmaps.
- Collaborating within teams to optimize website performance.
- Generating automated analytics reports for management.
- Monitoring live visitor activity during marketing campaigns.
- Staying compliant with global privacy regulations while collecting analytics.
- Exporting website data for further analysis or reporting.
FAQs
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Is Web Analytics by Acalytica compliant with data privacy regulations?
Yes, the platform is GDPR, CCPA, and PECR compliant, ensuring user data is handled securely and privately. -
How do I integrate the analytics into my website?
You can easily add Web Analytics by Acalytica to your site by copying and pasting a single line of code. -
Can I export collected analytics data?
Yes, data can be exported in CSV, JSON, or PDF formats depending on your subscription plan. -
Does the platform support team access?
Yes, you can invite team members to access and collaborate on your website analytics.
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