What is VoiceFive?
VoiceFive, a Comscore, Inc. company, specializes in conducting market research to study and report on Internet trends and behavior. The company employs methods such as online surveys and private market research communities, where participants install software to monitor browsing and purchasing activities. This research supports industry leaders in fields like travel, pharmaceuticals, and publishing by providing insights into consumer behavior.
VoiceFive ensures the anonymity and privacy of all research participants, adhering to leading privacy regulations. The company does not share personally identifiable information with clients or facilitate advertising to survey participants. It has updated its privacy policy and terms of service to include provisions like participation in the EU-US Privacy Shield, governing law, and arbitration updates.
Features
- Online Surveys: Participants share opinions on various topics to gather data for research
- Private Market Research Communities: Select groups install software to monitor online browsing and purchasing behavior for in-depth analysis
- Privacy Protection: Ensures anonymity and compliance with privacy regulations, not sharing personally identifiable information with clients
Use Cases
- Conducting market research for travel industry trends
- Analyzing consumer behavior in pharmaceuticals
- Studying publishing industry Internet usage patterns
- Monitoring online purchasing habits for business insights
