What is VideoAmp?
VideoAmp offers measurement and optimization solutions designed for cross-platform media planning and performance evaluation. The platform enables businesses to craft efficient video plans and engage target audiences at optimal frequencies across screens, utilizing big data analytics and proprietary technology.
Powered by the VALID™ data engine, VideoAmp links TV viewership with an Identity Graph and patented Clean Room technology, providing privacy-safe audience representation across linear TV and digital platforms. The solutions integrate directly into workflows through API connections and user-friendly dashboards, supporting agencies, brands, and publishers in making data-driven advertising decisions.
Features
- Planning & Optimization: Craft efficient video plans and engage target audiences at ideal frequency across screens
- Measurement & Currency: Evaluate cross-platform media performance based on audiences and business outcomes
- VALID™ Engine: Big data and technology engine with Identity Graph and Clean Room tech for privacy-safe audience representation
- Cross-Platform Insights: Seamless access to planning and measurement data across linear TV and digital screens
- API Integrations: Embed planning, measurement, and optimization tools into workflows with direct API connections
Use Cases
- Deploying media budgets more efficiently for advertising agencies
- Getting cross-platform insights for smarter advertising decisions by brands
- Generating more advertising revenue while improving audience experience for publishers
- Measuring and optimizing linear TV, streaming, and digital media campaigns
- Conducting audience segmentation and reach analysis for targeted advertising
