What is Varos?
Varos is a comprehensive competitive intelligence platform that enables businesses to access real-time benchmarks for crucial digital marketing metrics including CPM, CAC, CTR, and revenue growth. The platform aggregates anonymized data from thousands of companies to provide valuable market insights and performance comparisons.
Through its sophisticated data analysis system, Varos offers both marketing and technology executives access to critical market information and benchmarks. The platform ensures complete data privacy through encryption and anonymization, while providing detailed filtering options and customizable reporting capabilities.
Features
- Real-time Benchmarks: Live tracking of digital marketing metrics
- Data Privacy: Advanced encryption and anonymization of company data
- Multiple Integrations: Compatible with major platforms including Facebook Ads, Google Ads, Shopify
- Advanced Filtering: Capability to filter by category, sub-category, and country
- Historical Data: Access to up to 3 years of historical benchmark data
- Market Trends: Real-time analysis of industry performance metrics
Use Cases
- Comparing marketing performance against industry standards
- Tracking competitive marketing metrics in real-time
- Analyzing market trends across different business categories
- Benchmarking e-commerce performance metrics
- Evaluating digital advertising effectiveness
- Making data-driven marketing decisions
FAQs
-
How long does it take to get set up on Varos?
It takes only 2 minutes to create an account and access the benchmarks. Users simply need to sign up from the website, choose the desired benchmarks, and Varos handles the rest. -
Where does Varos get the benchmark data?
All data is anonymously crowdsourced from all of the companies Varos works with, following a 'give data to get data' model. -
Can someone see my company's data on Varos?
No, all data presented in Varos is anonymized and aggregated. It's impossible to see data for any specific company. -
How does Varos secure data?
All benchmark data is stripped of identifying information, anonymized, aggregated, and encrypted on AWS. The company's security is overseen by experienced professionals including a former 8200 technology unit team leader.
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