Varos - Your personal advisor for competitive intelligence, benchmarks and market research

Varos Your personal advisor for competitive intelligence, benchmarks and market research

Freemium

From 99$

Home: https://www.varos.com

#benchmarking
#competitive intelligence
#Digital Marketing
#Analytics
#performance metrics
#Data Analysis

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What is Varos?

Varos is a comprehensive competitive intelligence platform that enables businesses to access real-time benchmarks for crucial digital marketing metrics including CPM, CAC, CTR, and revenue growth. The platform aggregates anonymized data from thousands of companies to provide valuable market insights and performance comparisons.

Through its sophisticated data analysis system, Varos offers both marketing and technology executives access to critical market information and benchmarks. The platform ensures complete data privacy through encryption and anonymization, while providing detailed filtering options and customizable reporting capabilities.

Features

Real-time Benchmarks: Live tracking of digital marketing metrics
Data Privacy: Advanced encryption and anonymization of company data
Multiple Integrations: Compatible with major platforms including Facebook Ads, Google Ads, Shopify
Advanced Filtering: Capability to filter by category, sub-category, and country
Historical Data: Access to up to 3 years of historical benchmark data
Market Trends: Real-time analysis of industry performance metrics

Use Cases

Comparing marketing performance against industry standards
Tracking competitive marketing metrics in real-time
Analyzing market trends across different business categories
Benchmarking e-commerce performance metrics
Evaluating digital advertising effectiveness
Making data-driven marketing decisions

FAQs

How long does it take to get set up on Varos?

It takes only 2 minutes to create an account and access the benchmarks. Users simply need to sign up from the website, choose the desired benchmarks, and Varos handles the rest.
Where does Varos get the benchmark data?

All data is anonymously crowdsourced from all of the companies Varos works with, following a 'give data to get data' model.
Can someone see my company's data on Varos?

No, all data presented in Varos is anonymized and aggregated. It's impossible to see data for any specific company.
How does Varos secure data?

All benchmark data is stripped of identifying information, anonymized, aggregated, and encrypted on AWS. The company's security is overseen by experienced professionals including a former 8200 technology unit team leader.