What is Thematic?
Thematic utilizes advanced AI to analyze vast amounts of unstructured, open-ended text feedback from various sources, including surveys, reviews, and chat logs. This feedback is automatically tagged with emerging themes and sentiment, and quantifies repeated themes.
This process enables businesses to quickly identify key issues, understand customer needs, and prioritize improvements, all while saving significant time and resources compared to manual analysis. The platform offers powerful analytics and visualizations to easily discover insights and to help make better decisions.
Features
- Connect & Combine: Integrates feedback from multiple sources (reviews, chat, surveys) with one-click integrations.
- Tag & Theme: Automatically tags feedback with themes and sentiment, quantifying repeated themes.
- Slice & Dice: Analyzes feedback with filters like product, channel, region, theme, sentiment, or date.
- Unified data analytics: Combine feedback from online reviews, chat, surveys, and more.
- Text & Sentiment analytics: Use search tools to discover similar themes and get more insight.
- Analysis & reporting: Drill right down to the raw feedback. Alert PMs or operations teams to new feature feedback or support issues.
Use Cases
- Uncover accurate insights in minutes for Insights & Research teams.
- Identify areas of improvement to increase customer lifetime value for Customer Experience teams.
- Understand the 'why' behind metrics for Contact Center Operations.
- Build new features with confidence based on customer feedback for Product Experience teams.
- Get rich insights to power people strategy with Voice of Employee Analysis.
