What is The Rectangles?
The Rectangles specializes in providing UX design and optimization services for online businesses, focusing on data-driven improvements that enhance conversion rates, user engagement, and retention. They partner with companies to implement incremental changes validated through testing, ensuring measurable growth and alignment with business goals.
As creators of the UCDC UX tool used by organizations like NASA, Adobe, and Blizzard, they combine user-centered design with business-oriented strategies. Their flexible collaboration options include monthly retainer subscriptions and project-based packages, offering services such as CRO strategy, UX/UI design, and data analysis as an extension of client teams.
Features
- Incremental Data-Driven Improvements: Focus on tested and validated changes for safe, measurable growth
- User-Centered Business-Oriented Design: Combines user needs with business goals using tools like UCDC
- Expert Team Extension: Provides CRO strategists, UX/UI designers, and data analysts embedded in client workflows
- Flexible Collaboration Options: Offers monthly retainer subscriptions and project-based packages tailored to client needs
- Comprehensive Services: Includes strategy calls, analytics, reporting, and support for ongoing optimization
Use Cases
- Improving e-commerce website conversion rates through data-driven redesign
- Developing product recommendation quizzes to enhance shopper clarity and boost conversions
- Optimizing user experience for online businesses to increase engagement and retention
- Providing CRO strategy and UX/UI design as an extension of internal teams
- Creating custom dashboards for tracking analytics across multiple channels
