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The Art of Opportunity
Put Innovation back into Strategy

What is The Art of Opportunity?

The Art of Opportunity offers a hands-on framework for discovering and creating new growth opportunities through strategic innovation. It provides practical tools and inspiration for inventing new or reinventing existing products, services, customer experiences, business models, revenue models, or entire businesses.

This resource includes visualizations, templates, tools, methodologies, and case studies to help organizations implement the framework effectively. It addresses challenges such as finding growth opportunities, designing business innovations, creating value, and innovating strategically with new business models.

Features

  • Proven Process: Step-by-step methodology for discovering, designing, building, and launching business innovations
  • Practical Tools: Visualizations, templates, and tools for quick application to business challenges
  • Case Studies: 16 in-depth case studies with detailed examples of successful growth strategies
  • Activities: Detailed descriptions of activities to support framework implementation in organizations

Use Cases

  • Discovering new growth opportunities for businesses
  • Designing innovative business models and revenue models
  • Launching new strategies, ventures, or businesses successfully
  • Reinventing existing products, services, or customer experiences

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