What is Smaato (Verve Brand+ Marketplace)?
Smaato, now operating as Verve Brand+ Marketplace, is a global programmatic advertising platform that leverages artificial intelligence to deliver cross-screen addressability without relying on third-party identifiers. The platform provides an omnichannel marketplace connecting advertisers and publishers across connected TV (CTV), mobile, and web environments with sophisticated audience curation tools and brand-focused advertising formats.
The platform offers comprehensive solutions for both monetization and advertising through its SPX and SDX systems, featuring advanced tools like customer data platforms, consent management, and programmatic deal management. With supply path optimization verified by Jounce Media and a commitment to MFA-free inventory, Smaato provides a clean, protected marketplace environment supported by automated systems and human expertise.
Features
- Omnichannel Reach: Supports advertising across CTV, mobile, and web platforms
- ID-less AI Addressability: Cross-screen targeting without third-party identifiers using artificial intelligence
- Programmatic Deal Management: Tools for creating and managing programmatic advertising deals
- Audience Curation: Advanced tools for targeting specific audience segments
- Supply Path Optimization: Verified marketplace with Jounce Media validation
- Brand-Centric Formats: Advertising experiences designed for brand effectiveness
- No Ad-Serving Fees: Free-to-use server for publishers with revenue optimization
Use Cases
- Programmatic advertising campaign management across multiple digital channels
- Audience targeting and segmentation for brand advertising campaigns
- Monetization of publisher inventory across CTV, mobile, and web platforms
- Cross-screen advertising strategy implementation without third-party identifiers
- Supply path optimization for programmatic advertising efficiency
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Smaato (Verve Brand+ Marketplace) Uptime Monitor
Average Uptime
100%
Average Response Time
145 ms
