What is Scoota?
Scoota provides a programmatic advertising platform designed for forward-thinking brands, agencies, and publishers seeking to move beyond conventional approaches. The platform enables the delivery of complex creative campaigns across various screens, including standard display and digital out-of-home, without relying on cookies. It incorporates patent-pending Sentinel technology to ensure viewability accreditation for rich media and perform pre-bid checks on environment safety, while a proprietary bidder automatically blocks fraudulent traffic sources to optimize campaigns away from suspicious activity.
The platform offers an effortless workflow from multimedia creative production through distribution and ad unit-level reporting, with domain-level forensic reporting by creative KPIs generated automatically. Scoota emphasizes transparency and accountability through log-level reporting and real-time fraud management, making it accessible for self-service or managed campaigns. Campaigns delivered via the Scoota DSP consistently outperform other major DSPs in engagement rates, providing scale, safety, and performance for all creative initiatives.
Features
- Sentinel Technology: Patent-pending system for viewability accreditation and pre-bid environment safety checks
- Cookie-Free Platform: Delivers campaigns to organic audiences without relying on cookies since 2014
- Proprietary Bidder: Automatically blocks fraudulent traffic sources and optimizes campaigns away from suspicious activity
- Transparent Reporting: Provides domain-level forensic reporting by creative KPIs and log-level transparency
- Omnichannel Delivery: Serves ads from standard display to digital out-of-home with minimal setup time
Use Cases
- Running complex creative campaigns at scale across multiple screens
- Achieving high engagement rates in programmatic advertising without cookies
- Ensuring brand safety and fraud prevention in digital ad campaigns
- Self-serving or managing programmatic campaigns with transparent reporting
- Delivering rich media campaigns with low CPMs and included creative production
