What is Publica?
Publica is a comprehensive ad server solution specifically designed for Connected TV (CTV) broadcasters. It provides a centralized platform to manage all aspects of monetization across CTV and Over-The-Top (OTT) applications.
Publica helps optimize ad breaks, increase ad revenue, and provide high quality user experience by connecting Supply-Side Platforms (SSPs) to unique CTV inventory and by increasing publishers yields. The platform offers features like unified auctions, audience targeting, campaign management, and server-side ad insertion.
Features
- Unified Auction: Run a Unified auction between leading video SSPs & direct demand
- Audience Targeting: First & third party data segmentation to increase inventory value
- Campaign Management: Set up direct demand & handle everything from uploading creatives to targeting campaigns.
- Server Side Ad Insertion: Dynamic ad insertion built for programmatic scale
- Ad Pod Automation: Deliver unique, non-competitive ads within your live ad breaks
- Unified Reporting: Single access to all of your CTV data: Revenue, Auctions, Bidders, Audience behavior & more.
Use Cases
- Optimize ad breaks and grow ad revenues for CTV and OTT apps.
- Manage ad serving for TV Service Providers (MPVDs) and TV manufacturers.
- Implement a server-to-server video header bidding solution for web and app publishers.
