What is Prowly?
Prowly offers a complete suite of tools to streamline public relations workflows. The platform enables efficient media outreach by providing access to a vast media database, facilitating personalized pitching, and simplifying contact management.
It also includes capabilities for creating visually appealing press releases, monitoring media coverage (including online, social, print, and broadcast), and generating comprehensive PR reports to demonstrate campaign effectiveness. Prowly empowers PR professionals to build relationships with journalists, enhance their media presence and measure the impact of their efforts.
Features
- Media Database: Access a database of over 1,000,000 media contacts.
- PR CRM: Manage media contacts and track communication history.
- Media Pitching: Send personalized pitches and track engagement.
- Press Release Creator: Create visually appealing and customizable press releases.
- Newsrooms: Publish press releases and other company news in a centralized online newsroom.
- Media Monitoring & Intelligence: Track mentions across online, social media, print, and broadcast channels.
- PR Reports: Generate comprehensive reports to measure PR campaign performance.
- AI Assistant: Get support creating and reviewing your press releases.
Use Cases
- Managing all client PR activities with one tool (for PR agencies).
- Keeping all company news in one place, easily accessible to journalists (for in-house PR teams).
- Getting publicity for a business with an easy-to-use tool and pitching journalists directly (for small businesses).
FAQs
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How to hyper-target the media?
Find journalists and bloggers whose audiences and beats perfectly align with yours. -
How to increase email open rates?
See what you can do to get more email opens (and clicks!) even after you've sent it out. -
How to do strategic PR?
Learn about keyword-specific coverage analysis, building strategic reports, and more analytical PR tactics.
