What is Posted?
Posted is a platform designed to help brands generate viral content by connecting them with creators through contests and deals. Brands can create a brief, launch a contest, and receive submissions from creators who compete to produce the most engaging content. This approach allows brands to pay only for top-performing content, validate creative concepts with real audience engagement, and scale winning videos with paid ad campaigns.
The platform operates on a supply and demand model, where creators post content on their own social channels, helping brands reach new audiences organically. With features like Deals for precision and control, and the ability to browse and filter creators, Posted streamlines the process of sourcing, negotiating, and managing creators, making it easier for brands to find content-market fit and drive conversions.
Features
- Contests: Creators compete to produce viral content based on brand briefs
- Deals: Engage with creators directly for precision and control without upfront risk
- Performance-Based Payment: Pay only for top-performing content that converts
- Organic Reach: Creators post on their own social channels to validate content
- Content Scaling: Identify and scale winning content with paid ad campaigns
- Creator Management: Skip outreach hassle with a platform where creators come to brands
Use Cases
- Generating viral content for brand marketing campaigns
- Validating creative concepts with real audience engagement
- Scaling top-performing content with paid advertising
- Streamlining creator outreach and management for brands
- Finding content-market fit through creator competitions
FAQs
-
What are Deals?
Deals are a feature for brands to engage with creators directly for precision, quality, and control without upfront risk. -
What are Contests?
Contests are where creators compete to craft the most viral content for a brand based on a brief, with brands paying only for top-performing content. -
Can I browse and filter creators before launching?
Yes, brands can browse and filter creators on the platform before launching campaigns. -
Do I own the content I receive on Posted?
Yes, brands own the winning content forever after payment. -
How can Posted help me find content market fit?
Posted helps validate creative concepts with real audience engagement through creator competitions.
