What is Metrikal?
Metrikal is a comprehensive app marketing reporting and analytics platform designed to unlock the mystery of ASO performance. It serves as a one-stop-shop by connecting and pulling data from App Store Connect, Apple Search Ads, Google Play Developer Console, and Mobile Action. The platform visualizes and quantifies the true impact of ASO efforts, allowing users to track all important KPIs in one centralized dashboard.
The tool specifically focuses on connecting the dots between ASO and Apple Search Ads by visualizing and quantifying their relationship on a keyword-level. This enables users to understand how paid advertising impacts organic rankings and installs, and vice versa. Metrikal also improves ASO tracking by monitoring changes and campaigns when they go live, helping users understand how these affect keyword rankings and installs without requiring coding or SDK integration.
Features
- Data Consolidation: Connects and pulls data from App Store Connect, Apple Search Ads, Google Play Developer Console, and Mobile Action
- ASO-Apple Search Ads Integration: Visualizes and quantifies the relationship between ASO and Apple Search Ads on a keyword-level
- ASO Tracking: Tracks ASO changes and campaigns to show their impact on keyword rankings and installs
- No-Code Setup: Does not require coding or integrating an SDK to start using
- Actionable Insights: Provides insights on what actions to take to impact ASO and increase Apple Search Ads effectiveness
Use Cases
- Monitoring app install growth and keyword rankings
- Quantifying the impact of ASO optimizations on organic rankings
- Tracking the relationship between Apple Search Ads spend and organic UA
- Consolidating ASO KPIs from multiple data sources into one dashboard
- Making data-driven decisions for app marketing strategies
FAQs
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What data sources does Metrikal connect to?
Metrikal connects to App Store Connect, Google Play Developer Console, Apple Search Ads, and Mobile Action to gather ASO KPIs. -
Does Metrikal require coding or SDK integration?
No, Metrikal does not require coding or integrating an SDK. Users can start by sharing their platform logins. -
How does Metrikal help with Apple Search Ads?
Metrikal visualizes and quantifies the relationship between ASO and Apple Search Ads on a keyword level, showing how advertising impacts organic rankings. -
Who is Metrikal designed for?
Metrikal is designed for UA managers, ASO managers, CEOs, and marketing executives who need consolidated ASO analytics.
