What is Independent Analytics?
Independent Analytics is a WordPress analytics plugin designed to provide clear, actionable insights into website performance while maintaining strict privacy standards. It offers a user-friendly alternative to complex analytics platforms by delivering straightforward metrics that website owners can easily understand and utilize for growth. The plugin automatically integrates with WordPress sites, requiring no manual tracking script installation or extensive configuration.
The tool features cookieless tracking technology that generates visitor data without storing personal information or using cookies, ensuring compliance with privacy regulations like GDPR and CCPA. It provides comprehensive reports on page popularity, traffic sources, geographic distribution, and device usage, with Pro versions adding advanced capabilities like campaign tracking, real-time analytics, eCommerce monitoring, and automated email reports.
Features
- Campaigns Report: Create and track campaign links with UTM parameters to monitor traffic, leads, and sales
- Real-time Analytics: See current visitors on your site, their viewed pages, and traffic sources in real-time
- Click Tracking: Monitor clicks on any website link using a code-free system
- eCommerce Analytics: Track sales from popular eCommerce plugins and identify high-converting landing pages
- User Journeys: View detailed timelines of how individual visitors navigate through your website
- Form Tracking: Automatically track form submissions from 20+ WordPress form plugins
- Privacy-Friendly: Uses cookieless tracking with no external server communication or personal data storage
- Email Reports: Schedule automated email reports with analytics data for yourself or clients
Use Cases
- Monitor website traffic and visitor behavior for WordPress sites
- Track marketing campaign performance through UTM parameters
- Analyze eCommerce sales data and conversion rates
- Monitor form submissions and lead generation sources
- Create custom analytics dashboards for specific business needs
- Generate automated reports for clients or team members
- Compare mobile versus desktop traffic patterns
- Identify top-performing content and traffic sources
FAQs
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How does Independent Analytics handle visitor tracking without cookies?
Independent Analytics uses a fingerprinting technique to recognize repeat visitors by generating a unique ID, allowing it to track visitors without using any cookies while maintaining privacy compliance. -
Can Independent Analytics be used alongside Google Analytics?
Yes, Independent Analytics can run simultaneously with Google Analytics without causing conflicts or errors on your WordPress site. -
What happens to my data if I upgrade from the free to Pro version?
All existing data is retained when upgrading to the Pro version, and there is no interruption in tracking during the transition. -
How does Independent Analytics impact website performance?
The plugin makes a single asynchronous REST API request to your own website, causing no perceivable impact on site loading speed, allowing you to maintain optimal PageSpeed scores. -
Is there a limit to how many visitors can be tracked with the free version?
No, the free version has no limitations on the number of visitors tracked or the length of time data can be retained.
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Independent Analytics Uptime Monitor
Average Uptime
97.92%
Average Response Time
80.5 ms
