What is Haelixa?
Haelixa revolutionizes supply chain traceability through innovative DNA marking technology that provides forensic verification of material origins and product authenticity. The solution utilizes natural DNA from Swiss mountain herbs applied via a simple spray method to mark fibers, raw materials, and recycled content, creating a tamper-proof and secure tracking system.
This technology enables brands to verify they receive the premium-quality materials they sourced and paid for while supporting compliance with global sustainability regulations. By marking post-consumer waste at the beginning of the recycling process, Haelixa ensures recycled fibers can be forensically authenticated, preventing greenwashing and building consumer trust through transparency.
Features
- DNA Marking Technology: Uses natural DNA from Swiss mountain herbs applied via spray method for secure tracking
- Forensic Verification: Provides bulletproof authentication of material origins and product authenticity
- Recycled Content Tracking: Marks post-consumer waste at recycling beginning for traceable fiber identity
- Tamper-Proof Solution: In-product DNA marking creates secure, versatile tracking system
- Sustainability Compliance: Supports meeting global sustainability regulations and preventing greenwashing
Use Cases
- Verifying organic cotton supply chain origins
- Authenticating recycled fiber content in textiles
- Tracking cashmere and other premium material sources
- Preventing greenwashing in sustainable product claims
- Ensuring supply chain transparency for fashion brands
- Meeting corporate sustainability goals through verified sourcing
- Building consumer trust with proven product authenticity
