What is Fuze360?
Fuze360 is a comprehensive native advertising platform that aggregates multiple brand engagement products into a single unit. The platform offers bespoke branding solutions with unique in-content ad units placed between paragraphs and adjacent to content, providing maximum engagement while maintaining a positive reader experience. These fully customized ad experiences deliver brand-specific messaging through multiple touchpoints.
The platform features proprietary ad formats designed for true multiscreen functionality, including display, video, data collection, and install-based campaigns. Fuze360 utilizes behavioral targeting with first-party data collection and device ID targeting to ensure precise audience reach. The integrated premium marketplace connects advertisers with a diverse range of publishers while maintaining brand safety through multi-layer fraud protection and guaranteed viewable impressions.
Features
- ContentCard Solution: Content-based ad product with sponsored content up to 600 words and multiple calls to action
- True Native Platform: Advertising that blends with site content without requiring users to leave the current page
- Guaranteed Viewability: ViewCard technology only requests ads when at least 55% is visible for one second
- Multi-layer Fraud Protection: Suite of tools including IP monitoring and integration with industry-leading fraud protection services
- Premium Marketplace: Integrated with Optimal Fusion's marketplace for display, video, and data collection monetization
- Behavioral Targeting: Utilizes first-party data and device ID targeting for precise audience reach
- Self-service Platform: Intuitive controls for publishers to choose offers, pick styles, and launch widgets
- Multi-screen Compatibility: Responsive ad formats that work across desktop and mobile devices
Use Cases
- Publishers looking to monetize content without intrusive advertising
- Advertisers seeking to distribute sponsored content across multiple websites
- Brands wanting to implement native advertising campaigns with guaranteed viewability
- Marketing teams needing behavioral targeting with first-party data collection
- Companies requiring multi-screen advertising solutions for desktop and mobile
- Organizations looking for fraud-protected advertising environments
- Businesses wanting to implement direct response campaigns with KPI-based pricing
