What is Forvio?

Forvio is an advanced marketing measurement platform utilizing artificial intelligence to enhance marketing analysis and optimize budget allocation. It integrates Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality measurement into a unified system, providing comprehensive insights into advertising performance across various channels.

The platform enables users to uncover the true incremental impact of their advertising efforts, leading to smarter investment decisions and sustainable growth. By identifying media saturation points and facilitating precise budget distribution, Forvio helps maximize return on investment (ROI) and prevent wasted ad spend. It allows for analysis of past marketing activities to refine future strategies, catering to freelancers, business owners, and corporate teams alike.

Features

Marketing Mix Modeling (MMM): Provides high-level effectiveness analysis across all channels.
Multi-Touch Attribution (MTA): Offers granular insights into digital channels for real-time strategy adjustments.
Incrementality Testing: Validates specific hypotheses derived from MMM and MTA findings.
Scenario Planner: Optimizes future budget allocation across the media mix based on model outputs.
GEO Lift Testing: Automated GEO region testing with synthetic control data.
Conversion Lift Study Integration: Integrated conversion lift study capabilities on the Meta platform.
Multiple Data Integrations: Connects with platforms like Meta Ads, Google Ads, Google Analytics, Google Search Console, Google Sheets, Big Query, Snowflake.
Customizable Dashboards: Provides in-app dashboards and allows connection to external BI tools (Power BI, Tableau, Looker Studio).

Use Cases

Optimizing marketing budget allocation across channels.
Measuring the incremental impact of advertising campaigns.
Identifying media channel saturation points to avoid wasted spend.
Understanding the ROI of different marketing activities.
Planning future marketing strategies based on data-driven insights.
Validating marketing hypotheses through incrementality testing.
Analyzing marketing performance for specific geographic regions (GEO Lift).
Providing marketing analytics services for clients (for freelancers/agencies).

FAQs

What’s a Workspace in Forvio?

A Forvio 'workspace' is a dedicated environment for managing marketing mix modeling (MMM) projects, enabling team collaboration on data import, model development, and visualization. Agencies/freelancers are advised to use separate workspaces per client.
How does Forvio define a Media Channel?

In Forvio, a 'media channel' is a specific platform (e.g., TV, online ads, social media) used for marketing. Different platforms like Facebook Ads and Instagram Ads count as distinct channels, and sub-channels (e.g., specific campaigns within Facebook Ads) also count towards usage limits.
What is a Stored Model within the Forvio platform?

A 'stored model' is a saved marketing mix model containing configurations, insights, and scenarios, allowing users to revisit, compare, and track strategy performance over time.
What does the Scenario Planner tool do?

The Scenario Planner uses model outputs to optimize budget allocation for future periods (7, 30, or 90 days), helping maximize impact and test different spending scenarios.
How does Forvio ensure data security?

Forvio prioritizes security using industry-standard encryption protocols and follows best practices to protect user data confidentiality and integrity.