What is DeviceAtlas?

DeviceAtlas offers a comprehensive suite of device intelligence solutions designed to identify and verify connected devices in real time. It equips businesses with detailed and actionable insights into how users access content and services across a vast array of devices, including web and native app environments. By maintaining an extensive database of over 100,000 devices, with numerous new additions daily, DeviceAtlas enables companies to stay ahead of the rapidly evolving device landscape. This capability allows for enhanced user experience optimization, robust brand protection, and maximized engagement and reach.

The platform supports various applications by turning raw traffic data into valuable intelligence. It helps businesses understand customer engagement at a granular device level, ensure content delivery is optimized for each end-user's device, and identify different types of traffic, including from IoT devices and OTT services. DeviceAtlas also offers solutions like DeviceAssure for detecting fraudulent or misrepresented traffic and identifying sophisticated bot activity, contributing to improved security and operational integrity. This rich device data facilitates better data orchestration, cross-ecosystem analysis, and informed decision-making for businesses across multiple industries.

Features

Real-time Device Identification: Accurately identifies devices accessing web content or apps based on HTTP headers or other identifiers.
Extensive Device Database: Access to data on over 100,000 devices with up to 200+ properties in premium versions, updated daily.
DeviceAssure for Fraud Detection: Identifies anomalies, UA spoofing, and misrepresented traffic to enhance security.
Advanced Bot Identification: DeviceAssure identifies both good bots and sophisticated bad bots that do not self-identify.
Cross-Platform Support: Offers solutions for web (DeviceAtlas for Web) and native apps (DeviceAtlas for Apps).
TAC/IMEI Based Device Intelligence: Device Map provides fine-grained device intelligence indexed by TAC/IMEI for mobile operator environments.
User-Agent & Client Hints Parsing: Future-proofs device identification, adapting to changes like Google's User-Agent reduction.
Multiple Deployment Options: Offers SaaS (Cloud) and local deployment (Enterprise) options to suit different performance and scalability needs.

Use Cases

AdTech: Enable granular device targeting for campaigns, maximize ad revenue, and reduce discrepancies.
Web Optimization: Optimize content delivery and user experience based on end-user device capabilities.
Analytics: Gain deep insights into customer engagement at the device level for enriched analytics.
Internet of Things (IoT): Measure and understand IoT device activity on networks.
Online Streaming Services (OTT): Identify and analyze traffic from STBs, Smart TVs, and Games Consoles.
eCommerce: Reduce cart abandonment and optimize mobile user experiences by understanding device factors.
Gaming: Enhance analytics, reporting, QoS/QoE monitoring, and targeting for gaming devices.
Security & Fraud Prevention: Identify bots, detect password sharing, enforce policies, and identify fraudulent traffic using DeviceAssure.

FAQs

What can I do with DeviceAtlas Cloud?

The Cloud Starter and Professional options allow you to use DeviceAtlas for website optimization purposes such as traffic analysis, segmentation, redirection, and image optimization. This does not cover usage in a product or service that is being delivered to downstream customers, such as SAAS platforms.
Can I embed DeviceAtlas in my product or platform?

Yes, you can license DeviceAtlas as a component of your own products and services under an OEM license. You'll get an extended property set, daily updates, and unlimited detections. Contact us today to arrange a trial.
We are an agency with many web projects, which license should I choose?

The Cloud Professional option licences you to use DeviceAtlas in up to 50 websites for web optimization purposes. It also provides more data properties than Cloud Starter. You can make up to 5 million detections per month with this plan.
I need to deploy a solution locally. Which option is best?

The Enterprise license is designed for larger companies with mission critical, high traffic websites and a need to deploy on their own servers. The Enterprise licence is per data center. You'll get an extended property set and unlimited detections for any number of websites.