What is Abacus?
Abacus offers comprehensive digital solutions through its Webvision Cloud Digital Experience Platform and ADvance Customer Data Platform. These GDPR-compliant systems provide organizations with professional mobile-friendly websites, enterprise-class content management systems, and audience engagement databases in the cloud.
The platforms enable single customer views by combining data from multiple channels, allowing for powerful insights and segmentation. This drives dynamically personalized offers and experiences that improve customer engagement and increase propensity to buy. The hierarchical preference center (Compliance Hub) tracks all customer interactions to demonstrate lawful consent and ongoing engagement for legitimate interest purposes.
Features
- Digital Experience Platform: Webvision Cloud provides professional mobile-friendly websites, enterprise CMS, and audience engagement databases in the cloud
- Customer Data Platform: ADvance offers GDPR-compliant multichannel single customer view, customer identity management, and e-commerce capabilities
- Compliance Management: Hierarchical preference center tracks customer interactions for lawful consent and engagement demonstration
- Data Integration: Combines data from multiple sources for powerful insights and segmentation
- Personalization Capabilities: Drives dynamically personalized offers and experiences based on customer data
Use Cases
- Media publishers developing and monetizing digital content operations
- Member bodies increasing member engagement through personalized communications
- Brands delivering tailored digital experiences to increase customer loyalty
- Organizations managing corporate subscriptions and renewals
- Businesses implementing GDPR-compliant customer data management
