What is SocialScore?
SocialScore is a digital AI customer persona platform that uses external data to build comprehensive profiles of website visitors. By analyzing 500+ external digital characteristics—including social presence, interests, and digital footprint—the platform reveals who users are before they fill out a form. This external intelligence enables e-commerce and fintech teams to achieve true personalization, accurate segmentation, and predictive analysis that drives revenue and reduces customer acquisition costs.
The platform offers two engines: the Growth Engine for revenue optimization through AI personas and predictive profiling, and the Intelligence Engine for identity enrichment and fraud prevention. SocialScore integrates via a single API with sub-200ms latency, requires no data science team, and provides instant ROI. It is trusted by forward-thinking companies and is GDPR compliant.
Features
- AI Personas: Profiles users across 30+ digital interest categories using external data.
- Predictive Profiling: Identifies which users are likely to convert.
- Audience Export: Allows activation of segments for targeting.
- Hyper-Personalization: Generates dynamic offers based on real user profiles.
- Identity Enrichment: Combines 500+ digital characteristics with 150+ local OSINT databases.
- Fraud Signals: Real-time detection of fraudulent behavior.
- API Integration: Sub-200ms response time for seamless integration.
Use Cases
- E-commerce personalization to increase conversion and revenue.
- Fintech customer intelligence for identity verification and risk assessment.
- iGaming fraud prevention and VIP identification.
- Agencies offering audience intelligence as a premium service.
FAQs
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What data does SocialScore use to build customer personas?
SocialScore uses over 500 external digital characteristics, including social presence, interests, digital footprint, and data from 150+ local OSINT databases, all from publicly available sources. -
How does SocialScore integrate with my existing systems?
SocialScore provides a single API with sub-200ms response time, enabling easy integration without technical headaches or need for a data science team. -
Is SocialScore GDPR compliant?
Yes, SocialScore is GDPR compliant and only uses publicly available data, ensuring privacy and security. -
Can SocialScore help with fraud prevention?
Yes, the Intelligence Engine provides real-time fraud signals by analyzing external digital characteristics and local OSINT databases to detect suspicious behavior.
