What is Snappd?
Snappd enables mission-driven eCommerce brands to enhance their online presence through video content that builds social proof and trust. The platform focuses on helping businesses collect customer video reviews, incorporate influencer content, and add personal touches to product pages and email campaigns.
By providing tools for video collection, embedding, and interactive features like call-to-action buttons, Snappd helps brands create more engaging customer experiences. The service includes hosting for all videos and offers integrations for email marketing and retargeting through platforms like Facebook Pixel.
Features
- Unlimited Videos: No restrictions on the number of videos you can create and host
- Video CTAs: Add call-to-action buttons to guide viewers to offers, sign-ups, or product pages
- Pixel Retargeting: Integrate Facebook Pixel for targeted advertising campaigns
- Team Collaboration: Invite team members to collaborate on video projects
- Email Integration: Generate animated GIF previews for email campaigns to increase click-through rates
- Embedding Options: Share videos via unique links or embed directly into websites using iFrame or JavaScript
Use Cases
- Collecting and displaying customer video testimonials on eCommerce websites
- Incorporating influencer-created product videos into marketing materials
- Adding personal video content to product pages to improve conversion rates
- Enhancing email marketing campaigns with video content and GIF previews
- Creating interactive video experiences with call-to-action buttons for lead generation
FAQs
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What types of call-to-action options are available?
Snappd offers several CTA options including Calendly integration for booking calls, lead capture forms, and an upcoming Add to Cart button that allows customers to directly add products shown in videos to their shopping cart. -
How does the retargeting feature work?
Users can enter a Facebook Pixel ID for any videos they create, then create targeted advertising campaigns within Facebook Ad Manager based on video viewing behavior. -
Can I invite team members to use the platform?
Yes, team collaboration is available on Premium and Enterprise plans where you can invite team members directly from the settings page. -
Where can I share the videos I create?
Videos can be shared via unique links through email or social media, or embedded directly into websites using either iFrame or JavaScript embedding options. -
Do I need to host the videos myself?
No, Snappd handles all video hosting, so users only need to create content and decide where to embed or share it.
