What is Facelift Data Studio?
Facelift Data Studio, previously known as Quintly, is a sophisticated social media analytics platform designed to help businesses track, benchmark, and optimize their performance across various social networks including Facebook, Instagram, LinkedIn, YouTube, Twitter, Snapchat, and TikTok. It enables users to pull detailed data from hundreds of profiles into a single interface, facilitating in-depth analysis of owned channels, competitors, and industry trends. The platform emphasizes data quality and security, providing a robust foundation for strategic decision-making.
The tool offers extensive customization capabilities, allowing users to choose from over 500 metrics and build tailored dashboards and reports. Features like automated report generation in multiple formats (XLSX, CSV, PDF), integration options via a powerful API, and the proprietary Quintly Query Language (QQL) for creating custom metrics cater to both social media managers and data specialists. Facelift Data Studio aims to simplify complex social media data analysis, enabling teams to gain actionable insights, prove ROI, and refine their social media strategies effectively.
Features
- Cross-Network Analytics: Track performance across Facebook, Instagram, LinkedIn, YouTube, Twitter, Snapchat, and TikTok.
- 500+ Metrics: Access a vast library of predefined metrics for detailed analysis.
- Customizable Dashboards: Build personalized dashboards to visualize key data points.
- Automated Reporting: Schedule and automatically send reports in various formats (XLSX, CSV, PDF).
- Competitive Benchmarking: Analyze competitor performance and industry trends.
- Ad Analytics: Compare paid social ad performance against organic content.
- Quintly Query Language (QQL): Create custom metrics tailored to specific needs.
- API and Integrations: Integrate social data with BI systems, data warehouses (Google BigQuery, AWS S3), Google Data Studio, and Tableau.
- Data History: Access historical data as far back as the social network allows.
- Post Tagging: Effortlessly track campaign performance using tags.
Use Cases
- Analyze and optimize owned social media channel performance.
- Benchmark performance against competitors and industry leaders.
- Optimize content strategy through cross-network performance analysis.
- Compare the effectiveness of paid versus organic social media efforts.
- Monitor customer care and community engagement metrics.
- Track social media campaign goals and performance in real-time.
- Perform focused social listening by monitoring specific keywords in posts and comments.
- Measure the ROI of influencer marketing campaigns.
FAQs
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What constitutes a 'social profile' in Facelift Data Studio?
A social profile refers to any publicly available social media page on the networks analyzed by the platform, including Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, and Snapchat. -
Is historical data access limited?
No, Facelift Data Studio allows analysis as far back in history as the specific social network permits, with no restrictions imposed by the tool itself. -
What kind of support is offered?
The platform offers guided onboarding, a dedicated account manager, and support for creating custom metrics via QQL. -
Can I integrate Facelift Data Studio data with other tools?
Yes, data can be integrated using the API, native connectors for Google Data Studio and Tableau, and data push capabilities to warehouses like Google BigQuery and Amazon AWS S3. -
How is profile authentication handled for agencies managing client accounts?
The platform offers shared profile authentication methods, including generating unique links for account owners to authenticate without sharing private login information.
