ReddRadar
What is Dig?
Dig provides brands with comprehensive social video intelligence, addressing the challenge of understanding content within the dominant video-first landscape. Traditional text-based monitoring tools often miss crucial information conveyed visually or verbally in videos. Dig overcomes this limitation by analyzing the vast majority of social videos across various platforms, offering brands unprecedented visibility into conversations and representations related to them.
The platform employs a video-first approach to decode details within video content, including spoken words, visual elements, displayed products, and captions. By grouping related clips, it identifies emerging and ongoing narratives, filtering out noise to track both positive and negative themes associated with a brand. This capability allows businesses to proactively manage their reputation, understand consumer perception, assess content performance, and make informed strategic decisions based on real-time video data.
Features
- Video-first collection: Covers and analyzes over 90% of Social Videos across all channels.
- In-video analysis: Decodes spoken words, visuals, products, captions, and more within video content.
- Narrative extraction: Groups video clips to surface current and emerging narratives, tracking positive and negative themes.
- Reporting & alerts: Provides real-time notifications and comprehensive metrics on brand presence in social video.
- Reputation Intelligence: Detects damaging narratives, disinformation, deep fakes, and sensitive leaks.
- Impact Scoring: Evaluates damage and contribution across narratives, users, and posts.
- Response Management: Offers tools for counter-narratives, automated takedowns, and strategic response planning.
- Consumer & Content Intelligence: Analyzes product complaints, measures brand perception, assesses content impact, and evaluates influencers.
Use Cases
- Detect and manage potentially damaging viral narratives.
- Monitor and counter disinformation, fake news, and brand smearing.
- Protect executive reputation against deep fakes and fabrications.
- Identify and mitigate sensitive information leaks.
- Analyze product feedback and complaints from video content.
- Measure and benchmark brand perception and health.
- Assess the impact and reach of social media campaigns and narratives.
- Identify and evaluate potential influencer partnerships.
- Gain competitive intelligence from social video.
- Track real-time brand mentions and sentiment in videos.
