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Trūata
Unlock Data. Protect Privacy. Drive Growth.

What is Trūata?

Trūata engineers privacy-enhancing solutions which integrate with existing infrastructure, fostering cross-departmental collaboration and effective data management. The solutions empower businesses to unleash powerful insights while complying with the highest global data protection standards.

Trūata's team of industry-leading experts are specialists in privacy risk assessment, de-identification, and the true anonymization of data. Trūata helps businesses to maximize data utility and minimize privacy risks, enabling data-driven strategies while maintaining customer trust.

Features

  • Trūata Calibrate: Automate risk assessments and perform forensically targeted privacy risk reductions.
  • Trūata Combined Analytics: Collaborative analytics exchange platform that enables businesses to safely share and access customer insights.
  • Trūata Anonymization Service (TAS): Anonymize and leverage data while meeting the highest global regulatory thresholds.
  • Trūata Pioneer Execute: Self-service analytics platform that enables organizations to generate on-demand business intelligence outputs that are privacy-compliant.
  • Trūata Pioneer Explore: Enables analysts and data scientists to run queries over sensitive data without ever seeing the underlying data.
  • Trūata Privacy Enhanced Analytics Platform (PEAP): Conduct analyses on anonymized transactional data via a SaaS-based platform.

Use Cases

  • Build consumer trust through transparent data use.
  • Facilitate seamless automation with intuitive technology.
  • Maximize data utility and minimize privacy risk.
  • Optimize marketing campaigns through data collaboration.
  • Unlock new revenue potential using shared customer insight

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