What is Trackier?

Trackier provides a unified partner marketing platform engineered to enhance and simplify performance marketing operations for brands and agencies. It facilitates efficient management, analysis, and optimization of marketing campaigns through a centralized interface. The platform incorporates advanced marketing analytics, offering real-time insights into partner performance and traffic quality, enabling data-driven decisions for maximum return on investment. Users can leverage customizable dashboards and detailed reports, including cohort analysis and global goal tracking, to monitor key performance indicators and identify trends.

Furthermore, Trackier streamlines essential processes such as partner payouts with an automated invoicing system and customizable payout rules. It features robust automation capabilities, including workflow creation, smart link management for personalized user experiences, and seamless integration with various marketing tools. A key component is its sophisticated fraud detection system, which utilizes AI-powered algorithms to proactively identify and block fraudulent activities like click fraud and invalid traffic, ensuring ad spend reaches genuine audiences across diverse industries including E-commerce, Fintech, Banking, Travel, Media, and SaaS.

Features

Campaign Management: Effortlessly manage, analyze, and optimize campaigns with features like campaign wizards, traffic channel control, and bulk targeting.
Marketing Analytics: Gain real-time insights with customizable dashboards, flexible reporting options (cohort analysis, global goal tracking), and QR/coupon code tracking.
Automated Payout: Streamline payout processes with automated invoicing, custom payout rules, scaling payouts for top performers, and delegated payment processing.
Easy Automation: Connect essential tools, optimize traffic distribution with smart links and deep links, automate billing, and validate campaigns with offer checkers.
AI-Powered Fraud Detection: Protect marketing budgets by detecting and blocking invalid clicks, bot traffic, and setting custom fraud rules using advanced algorithms.

Use Cases

Managing and scaling E-commerce affiliate programs.
Optimizing user acquisition for Fintech services with fraud prevention.
Promoting banking services effectively using real-time reporting.
Increasing bookings and managing payouts for Travel affiliate campaigns.
Simplifying campaign and partner management for Media & Networks.
Streamlining subscription acquisition for SaaS businesses.

FAQs

What is a performance marketing platform?

A performance marketing platform facilitates the measurement of results, enabling advertisers to know the real value derived from their ad spend. It allows targeting specific segments and monitoring campaign achievements for efficient resource use.
What are some examples of performance marketing?

Performance marketing involves paying based on campaign performance, such as pay-per-click (PPC) where payment occurs per ad click, or pay-per-sale. It's cost-effective compared to traditional marketing.
How does Trackier help improve campaign performance?

Trackier uses a sophisticated attribution model to show the effectiveness of marketing channels, identify key touchpoints, and help allocate funds efficiently to achieve the highest possible ROI.
How does Trackier help manage affiliate marketing programs?

Trackier provides advanced affiliate management solutions including real-time tracking, automated payouts, and anti-fraud software to help users manage programs and optimize sales revenue.
Can Trackier help with cross-device tracking?

Yes, Trackier uses sophisticated tracking methods to track user behaviors across multiple devices and geographies, offering a comprehensive view of the customer journey.