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What is Traackr?
Traackr is a comprehensive influencer marketing software designed for data-driven marketers seeking to effectively manage, optimize, and scale their influencer programs. Suitable for both complex global organizations and agile small teams, Traackr empowers users with deep analytics, campaign management capabilities, influencer discovery, content tracking, and ROI measurement functionalities. The platform integrates robust data benchmarking and competitive intelligence, supporting strategic investment decisions and performance optimization.
Utilizing one of the world’s largest influencer databases, Traackr offers visibility into market trends, enables partnership alignment, and streamlines product seeding, paid campaigns, affiliate management, and compliance. Its user-focused dashboard and actionable insights help organizations maximize engagement, ensure compliance, and improve spend efficiency across influencer marketing initiatives.
Features
- Influencer Discovery: Find and vet relevant influencers from a vast global database.
- Campaign Management: Organize, execute, and track influencer campaigns efficiently.
- Influencer Analytics: Analyze influencer performance and impact across marketing initiatives.
- Content Tracking: Monitor and measure influencer-created content for brand engagement.
- ROI Measurement: Quantify the impact of influencer campaigns with detailed return on investment analytics.
- Competitive Intelligence: Benchmark program performance against competitors in the industry.
- Product Seeding: Streamline the distribution of products to influencers with integrated logistics.
- Affiliate Management: Oversee and manage social commerce and affiliate programs.
- Budget Optimization: Allocate and optimize influencer marketing spend for maximum efficiency.
- Compliance & Governance: Ensure compliance and maintain transparency in all influencer collaborations.
Use Cases
- Identifying impactful influencers for brand campaigns.
- Launching and managing multi-channel influencer marketing programs.
- Tracking content performance and audience engagement on social media.
- Optimizing influencer selection and measuring ROI of marketing investments.
- Managing affiliate programs and product seeding initiatives.
- Benchmarking influencer marketing performance against market competitors.
- Coordinating global campaigns across teams and agency partners.
- Improving compliance and governance for large-scale influencer programs.
FAQs
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Can I add extra users to my Traackr account?
Yes, you can add extra users for an additional fee beyond the minimum number included in your subscription. -
Do you offer a free trial?
Traackr offers free trials on a case-by-case basis; interested users can contact the sales team for more information. -
Is Traackr suitable for large global organizations?
Yes, Traackr serves complex, multi-brand, and global organizations, as well as smaller teams and agencies. -
What payment options are available for Traackr?
Agreements are annual with payment typically upfront, though alternative payment options are available for a premium. -
Are influencer searches and campaign management unlimited?
All packages offer unlimited influencer searches, campaign management, CRM size, and content captures, with limits only on the number of user accounts.
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Traackr Uptime Monitor
Average Uptime
100%
Average Response Time
229.25 ms
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