What is MightyScout?

MightyScout is an integrated influencer marketing platform that empowers brands and agencies to optimize every step of their influencer campaigns. Users can efficiently discover relevant influencers using advanced filters, verify audience demographics, and manage relationships through an organized CRM system. The platform supports seamless shipping and gifting by integrating with e-commerce platforms like Shopify and WooCommerce, ensuring swift and direct product distribution to influencers.

MightyScout offers 24/7 monitoring of posts and stories, enabling automatic content collection before stories expire and delivering comprehensive campaign performance analytics. Users can export detailed reports for stakeholders and streamline their campaign workflows with robust social listening and real-time alerts. The system is designed to save time, increase campaign impact, and adapt to the evolving needs of marketing teams and agencies.

Features

Influencer Discovery: Advanced filtering to find relevant TikTok, Instagram, and YouTube profiles.
Audience Demographic Reports: Instantly access and verify influencer audience demographics.
Integrated CRM: Organize and manage influencer relationships with custom groupings.
Shipping and Gifting Integration: Connect Shopify or WooCommerce for direct product distribution.
24/7 Content Monitoring: Automatically track posts and stories, capturing them before expiration.
Campaign Reporting: Generate and export comprehensive campaign reports in various formats.
Analytics Dashboard: Real-time metrics for campaign ROI and influencer performance.
Social Listening Tools: Monitor all brand and hashtag mentions across supported social channels.
Exportable Reports: Export analytics and reports in PDF, Excel, or CSV format.
Custom Metrics: Flexible reporting with customizable metric formulas.

Use Cases

Agencies managing multiple influencer marketing campaigns for various clients.
Brands tracking influencer content and performance across Instagram, TikTok, and YouTube.
Marketers automating media collection and reporting for influencer promotions.
PR teams monitoring branded hashtag and account mentions.
E-commerce businesses streamlining product gifting to influencers.
Campaign managers needing transparent, exportable reporting for stakeholders.

FAQs

Do my influencers need to authorize access to their accounts for tracking stories and posts?

No, MightyScout can automatically capture brand mentions in posts and stories without requiring influencers to authorize access to their accounts.
Does MightyScout track metrics like impressions, engagement, and reach?

Yes, MightyScout tracks a variety of metrics including impressions, engagement, and reach, though access to certain audience metrics may require influencer authentication.
Does MightyScout support platforms beyond Instagram?

Yes, MightyScout supports influencer campaigns across Instagram, TikTok, and YouTube.
Can MightyScout monitor branded content if influencers are not specified?

Yes, MightyScout's Social Listening function allows monitoring of all tagged media using specified hashtags or brand mentions, even if the influencers are not predefined.
Is there a long-term contract required to use MightyScout?

No, all MightyScout plans are month-to-month, allowing users to cancel at any time without long-term commitments.