What is HawkSearch?
HawkSearch provides an advanced AI-driven search and product discovery solution tailored for eCommerce businesses. It focuses on delivering relevant search results and personalized experiences to help customers find the products they need efficiently. The platform leverages AI features like Smart Search and Smart Response to understand user intent better and provide tailored results, aiming to improve site conversions and average order value.
Designed for both B2B and B2C environments, HawkSearch offers robust merchandising tools that allow businesses to curate search results and recommendations strategically. It includes features for relevancy tuning, SEO traffic building, and personalization, enabling merchandisers and marketers to optimize the customer journey. The platform also provides comprehensive developer tools, including flexible APIs and SDKs, alongside numerous integrations with popular eCommerce platforms, ensuring seamless implementation and adaptability to various technical setups.
Designed for both B2B and B2C environments, HawkSearch offers robust merchandising tools that allow businesses to curate search results and recommendations strategically. It includes features for relevancy tuning, SEO traffic building, and personalization, enabling merchandisers and marketers to optimize the customer journey. The platform also provides comprehensive developer tools, including flexible APIs and SDKs, alongside numerous integrations with popular eCommerce platforms, ensuring seamless implementation and adaptability to various technical setups.
Features
- Smart Search: AI-powered search delivering relevant results based on user intent.
- Smart Response: Enhances search results with tailored, summarized, or synthesized AI responses.
- Recommendations Engine: Provides personalized product recommendations with customizable strategies.
- Merchandising Rules: Allows curation of search results and recommendations to boost sales.
- Relevancy Tuning: Fine-tune search result relevance based on business goals.
- SEO Traffic Builder: Creates automated, dynamic landing pages to capture relevant search traffic.
- Personalization: Delivers tailored experiences based on individual customer behavior and data.
- Flexible API and SDKs: Enables seamless integration and customization for developers.
- Usage Reporting: Provides analytics and insights into search performance and user behavior.
- Integrations: Connects with major eCommerce platforms like Adobe, BigCommerce, Shopify, Sitecore, etc.
- Hawk AI Suite: Includes Visual Search, Concept Search, and Hybrid Search options (Add-ons in some plans).
Use Cases
- Improving product discovery on B2B eCommerce sites.
- Enhancing search relevance and personalization for B2C online stores.
- Increasing average order value through targeted product recommendations.
- Driving organic traffic via SEO-optimized landing pages.
- Providing intelligent content search for publishing or association websites.
- Streamlining site search management for merchandisers.
- Offering advanced search capabilities for high-volume parts environments.
FAQs
-
What kind of platforms does HawkSearch integrate with?
HawkSearch integrates with various platforms including Adobe Commerce, BigCommerce, Shopify, Sitecore, Kentico, Optimizely, Salesforce, WooCommerce, Hybris, Sitefinity, Unbound, ROC Commerce, and custom platforms built on .NET, Java, or Open-Source. -
What is included in the implementation process?
The implementation includes account configuration (filters, facets, relevancy tuning), data import and indexing for dev/prod environments, embedding the Rapid UI framework (search bar, results, recommendations), and end-user training. -
What are the main differences between the Core, Premium, and Enterprise plans?
The plans differ primarily in the number of monthly API calls, storable records, available attributes, access to advanced features (like Hawk AI Add-Ons, SEO Traffic Builder scale, personalization depth), number of historical indexes, and level of support (e.g., Customer Success Director for Enterprise). -
Can HawkSearch handle multi-language sites?
Yes, multi-language support is available, typically starting from the Premium plan. -
What AI features are available as add-ons?
Add-on AI features include Visual Search, Concept Search, Hybrid Search, Smart Response, and Web Crawler, available depending on the chosen plan (typically Premium and Enterprise).
