What is Cust?
Cust is a Customer Success Management platform that leverages AI agents to improve customer interactions and streamline workflows. The platform allows Customer Success Managers (CSMs) to research customers, recommend the best actions, execute them in one click and extract conversational insights.
Cust AI agents proactively retain revenue through onboarding, escalating feedback, and handling renewals. They also expand revenue by executing upsell and cross-sell playbooks and can recover revenue by re-engaging dormant customers. The platform helps ensure that all customers receive personalized attention, regardless of their size.
Features
- Research Customers: AI agents research customers to understand their needs and behaviors.
- Recommend Next Best Actions: AI provides suggestions for optimal customer interactions.
- One-Click Execution: CSMs can execute recommended actions with a single click.
- Conversational Insights: Extracts key information from customer conversations.
- Automated Data Entry: Automates data entry to save time and reduce errors.
- Onboarding Play: Guides customers through account setup and defines success metrics.
- Activation Play: Ensures first product usage and 'Aha!' moment.
- Feedback Play: Gathers feedback, forecasts usage, and segments customers.
- QBR Play: Reviews business, confirms value, and checks for upsell opportunities.
- Sales Plays: Includes playbooks for upsells, renewals, and churn recovery.
Use Cases
- Enhance customer onboarding and activation
- Gather and analyze customer feedback
- Automate routine customer success tasks
- Proactively manage customer relationships
- Identify upsell and cross-sell opportunities
- Improve customer retention and reduce churn
- Re-engage dormant customers
- Segment customers based on conversational insights
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