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CaliberMind Multi-Touch Attribution for Large Enterprises

What is CaliberMind?

CaliberMind is a Marketing Decision Engine designed to bring order to siloed, chaotic marketing performance data. It provides insights that connect marketing actions to performance outcomes, enabling data-driven strategies for enterprises.

The platform offers multi-touch attribution capabilities, allowing businesses to understand the impact of each marketing channel and optimize their spending. CaliberMind automates data cleansing and provides accurate contact and account matching, offering a single source of truth for pipeline impact.

Features

  • Multi-Touch Attribution: Connect marketing actions to performance outcomes.
  • Automated Data Cleansing: 80% faster data preparation.
  • Contact and Account Matching: 95% accuracy in contact and account matching.
  • MarTech Stack Visibility: 100% visibility across your entire MarTech stack.
  • Real-time Campaign Analysis: Analyze campaign performance in real-time.
  • Marketing ROI: Unlock granular, real-time spend analysis, enabling precise measurement in complex marketing strategies.

Use Cases

  • Identify most effective marketing channels.
  • Optimize spending across marketing campaigns.
  • Improve conversion rates at each funnel stage.
  • Reduce sales cycles.
  • Maximize marketing ROI.
  • Predict highest-impact channels.

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