What is Blueshift?
Blueshift offers a unified platform to combine a Customer Data Platform, AI Based decisioning, and cross-channel marketing. It helps businesses organize customer data for rich profiles, make real-time predictions and recommendations, and create dynamic customer journeys across various channels.
The platform integrates seamlessly with existing marketing technology stacks through pre-built connectors, facilitating faster results and reducing tech stack complexity. Blueshift's AI provides actionable insights rather than just more data, enabling personalized customer experiences at scale.
Features
- Campaign Journeys: Orchestrate multi-step customer journeys and triggers.
- Audience Segmentation: Build dynamic customer segments without needing SQL or other query languages.
- Profile Unification: Resolve anonymous and known digital identities into unified customer profiles.
- Audience Insights: Gain insights into customer behavior and predict intent.
- Channel & Time Intelligence: Determine the best channel and send time for each campaign.
- Content & Product Recommendations: Provide personalized product and content recommendations.
- Predictive Audiences: Identify users most likely to meet marketing objectives.
- Generative Content: Generate content tailored to customer preferences.
Use Cases
- Orchestrate Journeys
- Nurture Leads
- Drive Engagement
- Reduce Abandonment
- Retain Subscribers
- Grow Your List
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