Blueshift - Intelligent Customer Engagement. Powered by Smart Data.

Blueshift Intelligent Customer Engagement. Powered by Smart Data.

What is Blueshift?

Blueshift offers a unified platform to combine a Customer Data Platform, AI Based decisioning, and cross-channel marketing. It helps businesses organize customer data for rich profiles, make real-time predictions and recommendations, and create dynamic customer journeys across various channels.

The platform integrates seamlessly with existing marketing technology stacks through pre-built connectors, facilitating faster results and reducing tech stack complexity. Blueshift's AI provides actionable insights rather than just more data, enabling personalized customer experiences at scale.

Features

Campaign Journeys: Orchestrate multi-step customer journeys and triggers.
Audience Segmentation: Build dynamic customer segments without needing SQL or other query languages.
Profile Unification: Resolve anonymous and known digital identities into unified customer profiles.
Audience Insights: Gain insights into customer behavior and predict intent.
Channel & Time Intelligence: Determine the best channel and send time for each campaign.
Content & Product Recommendations: Provide personalized product and content recommendations.
Predictive Audiences: Identify users most likely to meet marketing objectives.
Generative Content: Generate content tailored to customer preferences.