Accurat - Market research reinvented: the power of bigger panel sizes to provide near real-time insights about shoppers, brands & markets

Accurat Market research reinvented: the power of bigger panel sizes to provide near real-time insights about shoppers, brands & markets

Contact for Pricing

Home: https://accurat.ai

#Market Research
#Consumer Behavior
#location data
#footfall analytics
#campaign impact
#retail analytics

Visit Accurat

What is Accurat?

Accurat offers a market research platform that delivers near real-time insights into consumer behavior. Leveraging extensive location data from millions of signals, Accurat provides a comprehensive understanding of shoppers, brands, and markets.

The platform is designed to help businesses, including retailers, commercial real estate companies, and media organizations, adapt to the rapidly evolving retail landscape. It bridges the gap between internal data and traditional market research by offering in-depth insights combined with a broad market view.

Features

MarketMonitor: Monthly and YTD market insights, competitor benchmarking, and brand metric deep dives.
CampaignCompass: Marketing campaign impact assessment, folder optimization, and drive-to-store impact analysis.
TrafficTracer: Footfall analytics, local traffic reports, location potential analysis, and cannibalization assessment.
Large Panel Size: Insights based on millions of signals from multiple sources.
Speed: Insights available in minutes.
Representativity: Efforts to safeguard representativity in data.
Privacy & GDPR: Privacy by design approach exceeding legislative requirements.

Use Cases

Analyze brand and market evolution.
Track YTD progress of brands versus the market.
Evaluate brand key metrics over time.
Optimize paper leaflet distribution for drive-to-store impact.
Assess competitor campaign impact.
Measure drive-to-store impact of marketing efforts.
Analyze traffic at specific locations.
Evaluate local market potential.
Assess network cannibalization for new locations.

FAQs

How is our approach different?

Accurat's approach is unique because we work with data not provided by our clients, unlike many of our competitors. Since we have our own data, our insights are plug & play. We have access to a larger panel, which enables us to also provide solutions for small stores. Moreover, results are updated on a daily basis, rather than monthly or through ad hoc reports.
What about GDPR?

The data that Accurat processes is privacy-sensitive. That's why we adopt a privacy-first approach. We ensure maximum privacy & security for panel members through various efforts, such as a GDPR-focused consent flow that limits data tracking to users who opt in twice, referencing our SDK privacy policy. Accurat will only publish insights based on groups that are large enough, taking into account all internal and external regulations regarding GDPR.
How frequent is data collected?

Data is collected 24 hours a day, 7 days on 7 for the Belgian, Dutch & German territory. Approximately 11 million coördinates are collected each day in our database generated by SDK users.
Which sources are used?

We use two different sources for data: Data coming from our self-built SDK that collects data through partnering up with different smartphone applications. Data originating from so called data brokers.