Aurora - Instant, expert-level business insights for entrepreneurs and startups.

Aurora Instant, expert-level business insights for entrepreneurs and startups.

What is Aurora?

Aurora delivers quick, comprehensive market analysis and sizing using cutting-edge AI and reputable data sources. The platform is designed to assist entrepreneurs and startups in understanding their market and identifying growth opportunities.

By leveraging verified, traceable data, Aurora provides precise insights, eliminating the need for guesswork. Users gain access to up-to-date information on their competitors and customers, allowing for rapid adaptation and a maintained competitive edge in the marketplace.

Features

Market Size Calculator: Instantly calculate your market's size (TAM & SAM) with verified data.
Data Citations: Verify data sources and accuracy with provided citations.
Competitive Analysis: Access up-to-date data on competitors.
Customer Insights: Gain valuable insights into your target customer base.
Custom Market Segmentation: Utilizes advanced AI technology to build a custom market segmentation quickly and accurately.

Use Cases

Validating business ideas with concrete market data.
Securing investment by demonstrating market potential.
Developing data-driven business strategies.
Identifying and targeting specific customer segments.
Monitoring competitor activity and market trends.

FAQs

Why is knowing your market size so important?

Uncovering the true market size for a business is crucial for anyone, from aspiring entrepreneurs to successful CEOs, as it allows you to better understand your market and the opportunities ahead. Investors often use a Total Addressable Market (TAM) as a signal of the potential scale of a business. The Serviceable Addressable market (SAM) narrows down the TAM to the segment you can actually address, indicating where you should focus for the more immediate future.
Can I trust the data?

You’ll never be left wondering where data came from, as Aurora provides source links so you can easily validate it yourself. We are prioritizing building relationships with the most trusted, up-to-date, valuable data sources on the market so you can feel confident in the insights. We’re constantly looking to add more data sources, so please let us know if you have any suggestions!
What does TAM mean?

The Total Addressable Market (TAM) is the maximum possible market (customers and revenue) for your business if you captured 100% of the market. In essence, it tells you how big the market would be if there were no competitors or resource limitations.
What does SAM mean?

The Serviceable Addressable Market (SAM) is the portion of the total market that best aligns with your business. It provides an estimate for how much of your TAM you could realistically target for your business.