What is ThisThat?
ThisThat delivers industry-leading measurement for influencer marketing by empowering brands and agencies to assess and optimize campaign influence and ROI. The platform harnesses real-world data by surveying both those exposed and not exposed to influencer campaigns, using advanced methods to reveal impact on key metrics such as awareness, consideration, intent, and advocacy.
Using both managed service and SaaS solutions, ThisThat combines gamified surveys and simulated environments to provide comprehensive, multi-platform campaign analysis. Fast, reliable insights allow stakeholders to make data-driven decisions, optimize their campaigns, and maximize social and influencer marketing investments.
Features
- Brand Lift Analysis: Measures campaign impact on key metrics such as awareness, consideration, intent, and advocacy.
- Real-time Insights: Delivers fast, actionable insights to inform decision-making while campaigns are still live.
- Gamified Surveys: Captures authentic and comprehensive responses through engaging survey formats.
- Multi-platform Measurement: Analyzes campaign influence across various social platforms.
- Managed Service & SaaS: Offers both fully managed solutions and self-service SaaS options.
- Simulated Environment: Tests the full scope of campaigns beyond asset-level, capturing total influence.
- Retargeting Capabilities: Identifies and surveys audiences exposed to influencer content.
- Campaign Optimization: Provides clear direction to optimize current and future marketing efforts.
Use Cases
- Measuring the effectiveness of influencer marketing campaigns.
- Benchmarking brand awareness, consideration, and intent post-campaign.
- Optimizing social media and influencer strategies for better ROI.
- Proving marketing investment impact to stakeholders.
- Retargeting and surveying real consumers exposed to campaigns.
FAQs
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What is brand lift in the context of influencer marketing?
Brand lift refers to the measurable change in key brand metrics such as awareness, consideration, intent, and advocacy as a result of an influencer marketing campaign. -
How does ThisThat collect data about campaign performance?
ThisThat utilizes gamified surveys to collect detailed responses from both individuals exposed and not exposed to influencer campaigns, ensuring accurate measurement of campaign impact. -
Can I access insights for campaigns running on multiple social platforms?
Yes, ThisThat supports multi-platform measurement, providing a comprehensive view of campaign influence across various social media networks.
